project title / 

zero 21

Health Canada has introduced some strict rules and regulations which have caused designers block when it comes to branding or the lack thereof for cannabis. What I have designed is the hopeful future, showcasing brand elements and a stand-alone design in the market. Implementing the fresh seal can will ensure that cannabis will always be fresh, a solution to a current problem.

client / 

zero 21

 

role / 

art direction

 

agency / 

freelance

 

Year / 

2018