project title / 

gray's apothecary soda

When approached to brand an apothecary soda company my mind immediately thought classic look. Then I paused and thought, classic look with a modern twist. I wanted to develop a logo which spoke to the origins of apothecary but also stood up in today’s market. Coming up with a bright colour pallet to contrast the classic amber glass bottles was my modern twist on the design. A series of non-conventional tag lines were also introduced to help market the product.

client / 

gray's soda

 

role / 

art direction

agency / 

detonate

 

Year / 

2017