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project title / 

gray's apothecary soda

When approached to brand an apothecary soda company my mind immediately thought classic look. Then I paused and thought, classic look with a modern twist. I wanted to develop a logo which spoke to the origins of apothecary but also stood up in today’s market. Coming up with a bright colour pallet to contrast the classic amber glass bottles was my modern twist on the design. A series of non-conventional tag lines were also introduced to help market the product.

client / 

gray's soda


role / 

art direction

agency / 



Year / 


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