It’s not every day that as a male you are asked to brand a women’s premium lubricant line. Challenge accepted. While developing the brand I wanted to really focus on the female body. A symbol used for decades in various art pieces and marketing campaigns. Sitting down with the client I quickly understood just how she wanted her brand to be represented.
I have to admit I’m pretty proud of this design, it made me step out of my comfort zone and challenged me as a designer.